If you have videos that you are trying to promote on YouTube, there are a variety of routes you can take to get the most views and shares. You can buy ads within other videos, advertise as a promoted video, embed on popular sites, and more. But this post is assuming you want to go the free route, by getting your video found organically.
Below are the 20 steps to promoting your videos on YouTube; Continue reading
Recently, we wrote a blog post about Google updating their algorithm more than ever. Since that post, Google introduced 2 updates. One was on April 17th 2012, which was really just an update to help them filter out park domains. Then on the 24th, they rolled out a whole new ranking update that influenced many websites’ rankings. Continue reading
If it appears that you are getting different Google search results from your friends and colleagues, when signed into your Google account, or when you switch from your laptop to your desktop this is not a coincidence. For many years, Google as been playing around with personalized search results, tailoring these results to the individual user. Continue reading
Over the years we’ve seen a lot of Google algorithm updates and changes. Some more drastic than others. Some so drastic, high percentages of websites fall out of Google’s index. Some so small, only a few sites just slip a couple positions. But one thing is for sure; Google is updating their algorithm more often than ever, and as their engine and technology gets more sophisticated, we can count on these updates to increase. Continue reading
If you ever log into your Google Webmaster Tools account and notice that Google has experienced some crawl errors, it would be a good idea to fix them ASAP. When Google sends their spider bots to your website and finds errors, it not only causes the bots to crash into dead ends, it prevents them from continuously crawling your website. No one really knows how much time the bots spend on your website, but if they run into errors, it’s pretty certain that it’s less time than if your website’s navigation was flowing smoothly. To top it off, it’s makes them mad; so mad they report it to Google. Continue reading
Originally, Google Webmaster Tools were pretty much just for the webmasters’ benefit. It has since become a powerful toolset to help increase rankings on Google’s search engine. Over the years, Google has rolled out with more tools than one could expect or imagine. If you hook your website up to Google Webmaster Tools, you’ll learn more about your website and how it’s viewed by Google better than any other resource on the net. However, with so much information, what do we really need to know when trying to improve our search engine visibility on their search engine? Continue reading
At the South By Southwest (SXSW) conference in Austin, Texas during an open panel entitled “Dear Google & Bing: Help Me Rank Better!” Google’s engineer Matt Cutts hinted at a new Over SEO penalty (at the 16:09 mark) that (if not already) will be implemented into their algorithm VERY soon. He called it “leveling the playing field“. The upcoming over-optimization penalty would theoretically change the playing field so that sites with great content and higher user value rank above sites with excessive SEO. Continue reading
Social media is paving the way for the future of online marketing and search. Most new sites we find are a result of social media. All the major search engines (especially Google) are using major social media sites to help them identify what everybody is interested in. Years ago, whoever had the most links, won. Then recently, whoever had the best links, won. NOW, whoever is talked about and is shared the most, wins. Continue reading
The first step of any successful SEO campaign is to start off with keyword and competition research. Deciding which keywords to target is vital for ALL SEO campaigns. Once you have decided which keywords to target, you have to determine which pages of your website should target these terms. Continue reading
Over the past year, we have been practicing various strategies within Google Plus to identify which techniques/tasks will help improve our clients’ rankings. It has become apparent that just creating a business profile is not enough. There are many things you can do to improve your Google Plus activity. But here are a few strategies you can perform to make sure your Google Plus account is working for you. Continue reading
