How to Utilize and Benefit from a Custom 404 Page

 

404 Title

Photo courtesy of India7 Network

We live with 404 errors. They are that pesky neighbor that always shows up unexpected, and they will always keep coming and coming. It is always recommended to clear 404 site errors from your site when you find them, and more of them will appear, so what do you do? Ignore them? Sweep them under the rug? Or how about turning them into a prosperous opportunity!

Ok, so what do I do?

It is currently best practice to create an official 404 page on your site for whenever a user runs into them on your site. Google has offered some great advice as far as best practices for these page, and you can read more here.

I’m paraphrasing, but here are some of the highlights pulled from there:

  1. Tell visitors that the page they’re looking for can’t be found.
  2. Make sure that your webserver returns an actual 404 HTTP status code.
  3. Be sure to feature a navigation pathway back to your site, like a homepage link, as this will prevent exits, drop-offs and can encourage higher conversions.
  4. Have the same look/feel of your site on your 404 page.

How can I do this?

Keeping the above guidelines in mind, there are many different ways that you can create a great 404 page that not only keeps the user experience in tact, but also adds new elements to enhance it. I will break down a couple of ideas for you.

  • Add Some Personality to Your Site!

There are plenty of opportunities in the construction of a website where your business style, personality, and/or humor can truly shine. The 404 page is a great place for this. You can turn the unfortunate event of a page error into something that will put a smile on the user’s face. And remember, a happy consumer will practically already have their wallet out!

You can be artistic with your 404 page, like they did here:

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Or you can be funny with your 404 page, like they did here:

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Or you can be obvious and to the point, like they did here at Propeller:

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Got it. What else should I do?

  • Encourage More Site Engagement!

You can include features on the page that encourage a further action from the user. Examples of these are:

  1. A Search Box – This will give the user an opportunity to look for something specific on your site.
  2. Link to Homepage – when in doubt, send them home. This will reset the user experience and get the user to where they really want to be on your site.
  3. Link to Top Site Pages – You could include links to your homepage, your sitemap, or even include favorite or site pages in the attempt to encourage additional pageviews.
  • Promote Yourself!

Are you trying to push the sale of blue widgets this month? Or trying to get rid of the overstocked fruitcake supply after the holidays? You can use this opportunity to feature promotional items, discounts and seasonal incentives on this page to encourage a purchase or conversion!

  • Make it Your Own!

In conclusion, you can create a great 404 page for your website where both you and your business can truly shine. You can have a better user experience, gain more site traction, and even improve sales or conversions. That’s like having your cake, eating it, and then eating it again! Sound good? Now get to work on your own incredible 404 page!

Contributed by: Darryl Blank, SEO Account Manager at BrightHaus

Posted in Advice, Google, Marketing Tips, Onpage Optimization, Web Design, Web Marketing Tools | Leave a comment

Write meta descriptions that get clicks

Meta descriptions feel like old SEO. Not black hat, but boring. Plus, Google continues to maintain that it doesn’t consider them in ranking. So, why should I spend more time on meta descriptions?

Good meta descriptions improve CTR which improves your position is search results.

Think of them as a free little marketing pitch. Users don’t know what’s on the other side of the link, and descriptions provide a space to offer them a compelling reason to click. This will do more than increase traffic to your website; even though Google doesn’t consider meta description content in their search ranking algorithm, they will definitely be impressed with your improved click through rate. Search engines only give you a little window in the SERP and that 160 character description is your best opportunity to show ‘em what you got.

writing meta descriptions

Should I put keywords in the description?

Since this content isn’t a factor in the algorithm, you have creative freedom here. If it seems natural and it’s inline with a searcher’s expectations, then, absolutely. Don’t force keywords and don’t include keywords more than once.

Why is click through rate so important?

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The CTR on a search engine results page is huge. If returned links don’t get clicks, they don’t get to stay. Google and Bing will replace unpopular URLs with new ones, which, if you’re on page 2, is great news.  Search engines want to return the most relevant results and the CTR proves to them that your page is relevant for that keyword.

How to write a compelling meta description?

Consider the audience’s expectations. It might make sense to offer a clear and concise description of the page’s content, or, you could take the opportunity to be a little more persuasive and write the description like a call to action. Put on your writer’s cap and experiment. Or, hire an agency ;)

SEOHaus Pro Tips

  1. Honesty is the best policy
    • Reduce your bounce rate by giving an honest representation of the page content or your businesses products or services.
  2. Know your limits
    • Google uses CSS to limit description length to about 920 pixels, which is roughly 155 characters. Use as much space as you can without going over.
  3. Inspire action
    • Some words get more clicks than others.
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Our Internet Predictions for 2015

Happy (late) New Year! January is always a wonderful time of year! The holidays are over, a new year has come, and you have a fresh start. January is also a time when us bloggers, and people in general, like to pretend to be psychics and predict what’s in store for the year ahead. Here are 5 of our wild internet and SEO related predictions that might cause a giggle or two if they come true, and 5 more serious internet and SEO predictions that may actually seriously come true.

1. Coming off of Kim K’s big “Break the Internet” photo shoot in 2014, Betty White decided to throw caution to the wind, and break the internet even more so than Kim K with a photo shoot of her own (using Miley Cyrus as the photographer) and sadly, things got a little weird and a whole lot of wild, and Betty broke a hip :(

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2. Facebook decides to change its privacy policy again. This time, to no policy. No privacy whatsoever. You think someone’s watching you in shower? Chances are it’s now Facebook.

3. Amazon makes some big moves in acquisition this year! Amazon decides to buy out Pinterest! Now all those outfits and cool trips you pin, actually get added to your Amazon cart! Shopaholics rejoice!
**Warning: WILL cause mass amounts of spending, putting you in loads of debt. Use with caution**

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4. The world finds out the true identity of Google. And its… OPRAH! Satellites for everyone!!

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5. Robots take over the earth!! And it’s the ATMs that lead the revolution. Start hiding your cash in your mattress, before you never see it again!

 

All jokes aside. Now on to our more serious, and probable predictions for the Internet and SEO in 2015:

1. Shopping through social media will become even more common. With apps and programs becoming more easily available, your favorite brands will allow you to shop on Facebook and Instagram with just a “like” or a “double-tap”!
(Here is one of those platforms that can help you set up shopping through social media: http://shopsocially.com/)

2. Pinterest’s new promoted pins that were launched at the very tail-end of 2014, will continue to grow at a fast speed, giving Pinterest a stronghold in the online ad world. eCommerce sites especially should look into this new online paid advertising option.(https://ads.pinterest.com/)
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3. Many in the field of online marketing believe that the importance of social media to businesses will continue to grow at incredibly fast speeds. With the current major social media sites (Facebook, Twitter, Instagram, Pinterest, etc) continuously growing and changing to accommodate the growing number of users, more and more businesses and companies will find that making social media campaigns a priority is necessary. This will help bring in and keep customers, as companies 5 decades ago relied on advertising agencies and the boom of television.

4. The demand for conversion optimization will also continue to grow! Over the last couple of years the emphasis landed on content marketing. But now that that horse has been beat to death, and everyone understands you need good optimized content on your site, as well as used to acquire links, the focus now has shifted to conversion optimization. More and more companies will be on the lookout for skilled or experienced conversion optimization experts! The cost of good marketing and advertising is on the rise and companies will be looking to offset this by improving their conversion rates, the result will be more and more SEO or marketing firms offering conversion optimization as a service.
(http://www.seohaus.com/resources/conversion-optimization-tips.php)

5. For most businesses, mobile traffic will far surpass organic search traffic. In the age of the iPhone and Android war, it was just a matter of time before mobile traffic surpassed organic desktop traffic. Having a smart phone allows anyone to do a quick search anywhere anytime. In turn, we will probably see Google begin to reward sites that offer a great mobile experience to users. Definitely make mobile optimization a priority in the New Year, and you will have a major advantage over your non mobile friendly competitors.
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So what do all these predictions mean? Well if you haven’t already figured out, those first 5 predictions were just a joke. But those second 5 predictions really do have a high probability of coming true. Keep a look out, keep reading blogs, and keep educating yourself on the industry that is changing every day. Happy New Year from SEOHaus.

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The Verizon-AOL Deal.

The Verizon-AOL Deal.  Why and what it means for you.

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nomad73/flickr

Verizon, has approached AOL about a possible acquisition/joint venture.  While the companies have some similar services the most usual result would be the access to Mobile and Digital-video ads.

Verizon has 100 Million mobile service users and 6.5 million broadband internet service users.  While AOL is the 3rd largest desktop video company (Google, Facebook lead video).  AOL is also the only company that is possibly up for sale.

Automatic Advertising in mobile videos is a high return revenue stream, AOL has a network that reaches almost half the US population and makes itself a great contender for growth.

As more and more advertisers are moving to online mobile content – Verizon wants to make its stamp and this could the way to do it.

While this deal is not complete this could lead to a market capitalization for Verizon, passing its mobile competitors in the ad revenue market.

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A Schema Markup Refresher

Schema is a term used frequently in today’s web development environment, but what is it?  What does it do?  Should I see a doctor about my schema?  Let’s take a closer look into what schema is all about, and how websites can use it to their advantage.

What is this schema you speak of?

Wikipedia describes; “Schema specifies how to formally describe the elements in an Extensible Markup Language (XML) document. It is used by programmers to verify each piece of item content in a document.”  Okay, but what does that mean?  Basically, it is the code behind the scenes of a website that displays the content that you see.  As we’ll get into later, schema also helps tell search engines how to view and classify the content on a website.

Until 2011, Google, Yahoo, and Microsoft (Bing) were using different schema languages.  In June of that year, they came together to agree on one common language: schema.org.

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Great, they all agreed on one language, what does that mean?

By coming together to collaborate on one common language, means easier programming for web developers.  Schema.org also supports rich snippets.  Rich snippets are the information you see below a search result.  If the search engines better understand your page, they can display search results for a site in a more attractive format. Site administrators are encouraged to take advantage of the common language, and help searchers and search engines alike better understand the information contained on a website.

That all sounds good, where do I begin?

Web developers, SEO specialists and business owners, can take advantage of a free tool available in Google Webmaster Tools called the Data Highlighter.  “Data Highlighter is a webmaster tool for teaching Google about the pattern of structured data on your website.”  This allows users to simply highlight categories of content on their website, and tell Google how to classify the information. Currently the Data Highlighter supports the following types of content:

  • Articles
  • Events
  • Local Businesses
  • Restaurants
  • Products
  • Software Applications
  • Movies
  • TV Episodes
  • Books

With the broad spectrum of categories above, site administrators are provided a wide array of ways to classify their site information, and should use it accordingly.

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Four Free Online Tools I Can’t Live Without

These days, time can often be in short supply, especially for those of us in the Internet Marketing field. Countless start-ups have risen to the occasion to combat the ever-mounting challenges of time management, as evidenced by the wide variety of tools and apps on the market. But where does one start? In this post, I have identified four tools that have proven to be especially helpful in managing and streamlining my workflow. Continue reading

Posted in Advice, Facebook, General Online Marketing, Google, Google+, Marketing Tips, Productivity, SEO tips, Social Media, Twitter, Web Design, Web Marketing Tools | Tagged , , , , , , | Leave a comment

The 9 Most Shared SEO Articles of 2014

Another year is in the books, and what a year it’s been! It has been a roller coaster ride for the industry with search algorithm updates, content marketing kicking link building to the curb, and Matt Cutts taking a leave of absence but not before taking down multiple link rings. Here at SEOhaus, our company has grown significantly as we have added more talent to the team and evolved into BrightHaus. As internet marketers gear up for 2015 and eagerly await the newest trends and predictions for the New Year, let’s take a moment to look back at some of the most shared industry articles of 2014.

The 9 Most Shared SEO Articles of 2014

Search Engine Land

It’s Over: The Rise & Fall Of Google Authorship For Search Results

With over 15,000 shares on social networks, this was by far Search Engine Land’s hottest article in 2014. A long-time lovechild of many SEOs and bloggers, the Authorship death sentence sent many marketers into mourning. In late summer, it was finally time to let go. Thank you, Search Engine Land, for being the friend willing to tell us it was over, and Authorship was not going to come back.

Google Releases Penguin 3.0 — First Penguin Update In Over A Year

Oh, Penguin. The ice-cold algorithm filter isn’t nearly as welcome as Happy Feet. The bane of many webmasters, Penguin 3.0 was received with mixed feelings. This article was shared over 10,200 times as news of a new Penguin in town spread. Many webmasters eagerly awaited improvements as a result of link removal efforts, while others hoped they would escape the wrath of our flightless friend.

Google Begins Rolling Out Panda 4.0 Now

Knowing how the industry reacts to algorithm changes, it’s no surprise to see the Panda announcement from May come in third place with nearly 9,200 shares. This was certainly one of the most talked about headlines of the year as it has been over year since the previous Panda update. Similar to Penguin, changes with Panda are always polarizing.

Moz

10 Smart Tips to Leverage Google+ for Increased Web Traffic

Cyrus Shepard takes home the top prize in 2014 with his Google+ tips garnering over 7,200 social shares. Posted in April, many of his tips are still relevant and helpful today. The core Google+ has not changed in recent months, and this is still a great article to reference when building your presence on the social network.

Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird

Search Engine Land gives us the breaking news on changes in search, and Moz contributors promptly fill us in on how to navigate those changes. Although there have been some algorithm changes in recent months, this is still a great resource to refer to and keep in your back pocket. Marie did a great job of bringing problems into light and offering solutions.

The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read

We all love a good read, so why not have a chuckle while improving your craft? As far as measuring success goes, keyword rankings are a thing of the past. Even improved traffic metrics can make you feel warm and fuzzy inside, but just about every campaign comes down to one thing – conversions. This is a great post, and if you haven’t made your way from top to bottom without skimming, I recommend giving it a go.

SEOhaus

The Importance Of Social Media In Marketing

Not to be pigeon-holed as an SEO company, we began offering social media packages this year. Two of our Specialists – Dylan Taylor and Taylor Mak – fittingly burst onto the blog scene this month and received the most social shares. They’re the social pros, of course, so I remain suspect of them garnering so many shares. Regardless, it’s a great discussion of why social media is so crucial to your campaign’s success.

Weekly roundup: Top 5 SEO trends and more

I always love a good roundup, whether weekly or annual. Andy highlights some of the top articles of the week, all of which are still very solid resources several months later. Don’t have the time to stay on top of the top headlines every day? Just check in with us when you can to get your recap.

Tracking Time: Eye-Opening Insights Into Productivity

The third most shared blog post for us this year comes compliments of Richie. As our company continues to grow, we recognize that our team members and their strategies need to be at the forefront of the industry. To better hone our craft, we ran a little experiment here in the haus to identify pain points, time bottlenecks, and ultimately how to up our game. This is a really insightful piece about how we operate.

 

So there we have it: 2014 in a social nutshell. The top three articles from Search Engine Land all focused on changes made by Google, so it’s interesting to see the difference between a news source like SEL and industry favorite Moz, which has more editorial, evergreen content. Our own blog showed similar trends to Moz with a post about social media taking the top spot for both. If you are a webmaster, which of your posts garnered the most social attention or page views, and what were some of your favorite articles of 2014?

Posted in algorithm updates, General Online Marketing, Google, Google Algorithm Update, Google Panda, Google Penguin, Google Plus, Google+, Link Building, Marketing Tips, Search News, SEO, Social Media | Leave a comment

5 Changes to SERPs via Google’s Knowledge Graph in 2014

Throughout 2014, there have been several changes in the world of SEO — from the always looming algorithm updates that massively affect the way search engine results rank and display, to adjustments to the more dynamic and intelligent features of search engine results pages (SERPs) that we have all come to know and appreciate since the advent of the Hummingbird algorithm, there have been some significant updates in 2014. Penguin 3.0. Panda 4.1. Pigeon. Yet, there have been some significant updates to the way in which search results display that welcome discussion, and can yield insight into the way in which Google and the behavior of its users will continue to evolve in the coming year.

Loco Local Search Results

It’s no secret that Pigeon was a pretty significant–and at times, even unexpected–change in the way in which businesses were forced to compete for local search and visibility on SERPs. What we saw from Pigeon was a concerted effort from Google to really qualify what constitutes a need for a local result. In Moz’s piece detailing advice from experts about Pigeon recovery, it becomes clear that Pigeon did several things all at once, much of which leaned heavily on the implicit data passed to Google during the search query, like location information and the device on which you are searching. The location information is especially important, as we saw Google restrict the geographic radius of local-pack search results, and also use implicit data to deliver local listings that are physically closer to the searcher. For those using explicit geographic information as part of their search strategy, this was a bit of a rude awakening as Google also restricted the types of queries and associated vocabulary that generated local listings, and presumably leaned heavily on user data to adjust the types of industries that see local listings rather than strictly organic search results. For example, searching for a restaurant may yield a local pack, while searching for available local real estate may not.

Pigeon was far from a picnic, though generally didn’t disrupt things too much. Search Engine Land even suggested that the best thing to do about Pigeon was generally to stay the course. However, this ushered in a larger conversation about the way in which Google was looking to change local results as a whole. Leveraging the Knowledge Graph, Google also looked at shifting ways to display local results in SERPs. The carousel is now being replaced by answer boxes that feature the same information, providing a more intuitive user experience and illuminating Google’s shifting point of view on the carousel’s UX.

 

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A third major shift in local results was the formal introduction of the now re-named Google My Business, which was no small feat; Google Local, and the host of other names for local business results are now populated by Google My Business, entities that tie a businesses local platform’s local, social, brand sentiment, and content all together via Maps and Google+. This was a significant launch for Google, and should provide some significant advantages to ensuring we optimize local search.

Farewell to Freebase

Google’s knowledge graph continues to help illustrate some of the most sought after information for searchers directly on the SERP itself. While earlier iterations of its Knowledge Graph caused dips in organic traffic, robbing traffic to individual sites by quickly answering the user’s question from the search result, new iterations of the Knowledge Graph encourage further exploration and more detail than ever before. From answer boxes to extended data and related searches, Google’s commitment to making their SERPs smarter and more user-friendly remains steadfast.

Much of Google’s understanding about how particular entities are related to one another comes from Freebase, an open-source database that was heavily moderated and one to which many users continue to contribute. However, Google is moving its source of information and the structured data used to establish relationships from one entity to the next to Wikimedia’s Wikidata, and eventually phasing out the Freebase API. It’s unclear to see how this will affect how SERPs display information within the Knowledge Graph, but any time there are major shifts in open-source platforms, users can expect to see at least some variance with the ways in which new users behave.

Smarter Search Results Using In-Depth Answer Boxes

As Google gets smarter, users naturally expect a smarter search, and their engineers seem to have been hard at work preparing to deliver just that. An example of this that’s certainly been around for a while is the way in which Google displays definitions. Consider the following:

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Leaning more heavily on structured data and relationships, Google is able to create a box that succinctly defines the word, yet looks far beyond the word’s definition into the etymology, history, and root of the word. Similarly, these extended relationships are appearing more frequently in answer boxes, including showing song lyrics that link directly to Google Play.

Updating Display

Google’s commitment to improving user experience caused two small, albeit significant, changes to the way in which they display certain types of search results. The search results now displaying an Answer Box or Carousel now contain breadcrumb navigations for secondary questions.

In Search Engine Land’s piece outlining this new feature, they use an example of a search query like [michael jordans children]. The resulting SERP has photos of his children in the carousel, and a bread crumbs for searches specific to Michael Jordan. This helps provide a better user experience for users seeking to understand the relationship between, people, places, and things of interest.

Similarly, Google worked to deliver the highest quality content to users no matter what device they were using. There are now small clues indicating when a site may be appropriate for a user to visit on a mobile device, which is a fantastic way to pre-qualify a site’s ability to compete. As user experience will always remain a sustainable ranking factor, Attaining these visits on the right device is paramount to keeping them there!

In a seemingly insignificant switch, Google started labeling search results with “Mobile-friendly” or in some instances, included an icon representing a mobile phone for mobile sites. This clearly shows the importance of having a seamless UX no matter what device a user may be using to access your site.

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More than a Meta Description

The final thing I wanted to look at that delves into how Google is using structured data, the Knowledge Graph, and relationships between entities to better present data to the world is looking at the evolving structured snippets that appear at the bottom of search results. SERPs now display more structured data underneath each meta description, highlighting the importance of structured data and rich snippets to help better identify your business and corresponding information.

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Google’s changes to the way in which data is presented on SERPs are significant, and definitely illustrate a commitment to structured data all based on an improved UX. This is by no means a comprehensive list, but just a short look at how relationships and entities are better infiltrating Google’s ability to address topics rather than just keyword-based queries. We are eager to see how these changes continue to evolve in the coming year!

 

Posted in algorithm updates, General Online Marketing, Google, Google Algorithm Update, Google Hummingbird, Google+, Marketing Tips, Mobile, Mobile Search, Search, Search Engines, Search News, Search Review | Tagged , , , , , , , | Leave a comment

The Value of Philanthropy to a Small Business

 

PHI·LAN·THRO·PY the desire to promote the welfare of others, expressed especially by the generous donation of money to good causes. A philanthropic institution: a charity.

This hectic fast-paced world we live in can be exhausting and overwhelming. Let’s face it: Sometimes the truly in-need are overlooked until the holidays come around. However, it’s never too late to do some good. Volunteering is a great way to boost employee morale, give back to your community, and do a little good with your time, and that’s just what BRIGHT HAUS aimed to do last Friday volunteering at the San Diego Food Bank. We’d like to share our experience and encourage you to make a regular donation of time or money to a cause in need in your community!

Having your business participate in a philanthropic cause not only builds a sense of positivity and community among your employees, it can also be a great way to usher in positive publicity for your company. I’m lucky that here at Bright Haus, I work in an environment that not only welcomed my idea of bringing the company in a more philanthropic direction, but encouraged it. Soon after, we began to plan our time volunteering to assist the San Diego Food Bank for our first holiday philanthropic event.

I set up a date and a time, let the company know, and allowed whoever could donate their time to come volunteer at the Food Bank. At Bright Haus, we have a flex schedule that allows us to work 8 AM – 6 PM Monday-Thursday and 8 AM – 12 PM on Fridays – allowing us to schedule a volunteer event much easier. On Friday Dec. 19th, 18 of us drove to the San Diego Food Bank to volunteer from 1 – 4 PM.

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The first project assigned to us at the Food Bank’s warehouse was to bag up emergency food packs for those in need. We finished all the supplies within the first hour, and had packed up 365 emergency bags!

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The second project we worked on at the Food Bank was bagging up “backpack” meals for kids who did not have food at home, and would take these packs on weekends for something to eat. We finished 825 bags!

The top 3 reasons your company should be philanthropic

1.     It doesn’t have to be complicated.
Philanthropic and community involvement does not have to involve money, a big detailed fundraiser, or even a lot of time! If you are a new business, or just one that cannot afford to drop your own funds at the moment, don’t worry! There are plenty of events and charities to get involved with and donate your time! You just have to look around and offer your services and time. If there is something your company is passionate about and takes donations, donate. If your employees can put in some volunteer hours, volunteer! You can make each event quarterly, semi-annual, or yearly – whatever works for your company and benefits the community at large!

2.     Free publicity and committed employees.
A strong commitment to philanthropy and community involvement within your company can actually attract the right kind of employees to your business. Business is all about how good your products and services are and what makes you different from your competitors. You can get your company free publicity on your charitable events via social media, your company site, or local media. Being a company with a commitment to the community can be an advantage to prospective employees, who see your company as going beyond the daily dollar signs. You could be attracting prospective employees that are full of heart and are willing to go above and beyond to help those in need, and can double as employees who care about their company, about their jobs, and about their clients.

3.     Your community will appreciate it!
Probably the greatest reason to be philanthropic or give back to your community, especially during the holidays, is because your community will appreciate it.

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*Happy Holidays from our Haus to yours!*

 

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“The Interview” to Stream Online – Like Now

Well that was quick!  The now infamous Seth Rogan and James Franco (or Flacco if you’re President Obama) assassination comedy “The Interview” will stream online in addition to playing in hundreds of small independent theaters across the United States.

Let’s recap, last month Sony Pictures Entertainment suffered what Twitter has dubbed the #SonyHack when much of their confidential corporate and personal employee data was released online for what was claimed to be “retaliation” after Sony produced a film that portrays two Hollywood-types being recruited by the CIA to kill the leader of North Korea, Kim Jong-un, after the “Supreme Leader” invites the duo to the isolated country.  The White House has now confirmed the hack from the group known as the “Guardians of Peace” to have originated from North Korea.

Soon after the threats to theaters, Sony allowed for their distribution partners to pull the movie if they so desired, and all the major chains did.  Some smaller and outspoken theaters such as the Alamo Drafthouse Cinema in Texas wanted to proceed, however as a majority of theaters were not showing the film, Sony pulled the flick altogether.  Then President Obama chastised Sony’s reaction in his year-end Press Conference (where he casually made history only calling on female reporters and renamed James Franco.)

Now let’s get back to the movie’s return to the theatre marquee.

That brings us to today, when the movie will be released online, one day before it hits theaters.  While streaming services like Netflix have been attempting to make history releasing a film online while it also plays in cinemas (what the industry calls a “Day-and-Date” release) with their Crouching Tiger, Hidden Dragon sequel, (which doesn’t come out until next August,) “The Interview” will kill that films attempt to make history, releasing the film online a day before it hits theaters.  The film will be available on Google Play, YouTube, and www.seetheinterview.com starting at 10am PST, 12/24/2014.

According to public Internet domain registration records, www.seetheinterview.com was registered on Monday, December 22nd, 2014.  The last 48 hours at Sony have been busy, with plans to stream online hatched just this week.  We’ve sure come a long way from the film distribution of yesteryear where a film’s rolls had to be printed and shipped via courier to cinemas across the country and globe.  Will this film pave the way for other more adventurous, or less mainstream films to skip the traditional model and head straight to your living room?  Certainly the President’s free publicity, and the intense media coverage will give this film a head start, but if this film is a success perhaps it is the start of a new trend.

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