Author Archives: Laura Masty

This week I would like to talk about the term link baiting. This term has been used in many a forum and many different successful search engine optimization companies incorporating it into their campaigns and seeing dramatic results. Link baiting … Continue reading →

There are probably hundreds of different things that SEO companies can do to improve the rankings on SERPs (Search Engine Results Pages) for their clients.  Unfortunately, there are also hundreds of things they can do to pull those rankings down, … Continue reading →

It’s no secret that website visitors and search engines speak different languages, making the writing of Web content tricky. You can’t write solely for the search engines, because visitors will leave your site before they get past the first keystuffed … Continue reading →

Every day you have the opportunity to start making use of the Internet and have it work for your website.  One of the easiest and most often overlooked strategies for effective SEO is writing press releases. The difference between search … Continue reading →

In every industry there are good practices and not-so-good, technical terms and basic terminology, and Search Engine Optimization (SEO) is no different.  In fact, there are some industries that have niches with their own unique terminology.  Such is the case … Continue reading →

When there is an economic downturn, it is no new fact that the first thing in a company’s budget that is cut is its available marketing spend- usually it is the search engine optimization (SEO) budget that is hammered.  This … Continue reading →