Category Archives: Paid Search

Top 5 ways to help your PPC team

1. Communicate. Inform your PPC experts of any on-site changes. Seems like common sense but many people fail to give updates to the people who handle their website. Perhaps they think it won’t affect anything or at least the SEM. … Continue reading

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Microsoft expands search engine in China

Microsoft is looking outside of the US to expand its share of search engine marketing revenues and the use of its Bing search technology. China is the top choice for the software giant. According to PC World, Microsoft has aligned … Continue reading

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