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Category Archives: Paid Search
Enhanced Campaigns – Changes to Google Adwords
The search world was stunned recently when Google announced a major shift in it’s advertising mechanism for how the Adwords platform runs. Just kidding. Stunned is probably a rushed word, but it did give indication as to where Google sees … Continue reading
Posted in Local SEO, Mobile Compatibility, Paid Search, Search Engines, SEO tips
Tagged Adwords, Enhanced Campaigns, google, local seo, Mobile Search
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From “Froogle” to Paid Shopping Results
In December of 2002 after being beta for several years Google released Froogle. Froogle was Google’s Product Search & Google Base platform. Over the years Google went from being Froogle to a commercial focused shopping result platform. Here’s a break … Continue reading
Posted in Google Shopping, Paid Search
Tagged ecommerce, google base, google product search, google shopping, stores
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Top 5 ways to help your PPC team
1. Communicate. Inform your PPC experts of any on-site changes. Seems like common sense but many people fail to give updates to the people who handle their website. Perhaps they think it won’t affect anything or at least the SEM. … Continue reading
Posted in Paid Search
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Microsoft expands search engine in China
Microsoft is looking outside of the US to expand its share of search engine marketing revenues and the use of its Bing search technology. China is the top choice for the software giant. According to PC World, Microsoft has aligned … Continue reading
Posted in Paid Search, Search News
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