Category Archives: Paid Search

The Mobile Shift in Google’s Paid Search

An interesting article from eMarketer.com arose in mid-March stating that Google is predicted to lose $1.4B in desktop paid searches. U.S. paid mobile search grew more than double – at a whopping 120.8% in 2013. In contrast, paid desktop search … Continue reading

Posted in Google, Mobile, Mobile Compatibility, Mobile Search, Paid Search | Leave a comment

Enhanced Campaigns – Changes to Google Adwords

The search world was stunned recently when Google announced a major shift in it’s advertising mechanism for how the Adwords platform runs. Just kidding.  Stunned is probably a rushed word, but it did give indication as to where Google sees … Continue reading

Posted in Local SEO, Mobile Compatibility, Paid Search, Search Engines, SEO tips | Tagged , , , , | Leave a comment

From “Froogle” to Paid Shopping Results

In December of 2002 after being beta for several years Google released Froogle. Froogle was Google’s Product Search & Google Base platform. Over the years Google went from being Froogle to a commercial focused shopping result platform. Here’s a break … Continue reading

Posted in Google Shopping, Paid Search | Tagged , , , , | 2 Comments

Top 5 ways to help your PPC team

1. Communicate. Inform your PPC experts of any on-site changes. Seems like common sense but many people fail to give updates to the people who handle their website. Perhaps they think it won’t affect anything or at least the SEM. … Continue reading

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Microsoft expands search engine in China

Microsoft is looking outside of the US to expand its share of search engine marketing revenues and the use of its Bing search technology. China is the top choice for the software giant. According to PC World, Microsoft has aligned … Continue reading

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