Category Archives: Search News

Is an AdWords Enhanced Campaign for Me?

Posted on May 24, 2013 by Elisa Houghtelin

You may have begun noticing the option of upgrading your AdWords Campaign to a “Enhanced” version over the last couple months and wondered what made it different than the every day version your currently using. Is it really necessary to … Continue reading →

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Subjectivity, SERPs and Internet Marketing

Posted on May 23, 2013 by Brian Carver

Earlier this year, Google released their Search Quality Rating Guidelines which are what their “human quality raters” use to evaluate the quality of entire domains. You can view the entire document here. It’s a massive, 43 page document but even … Continue reading →

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What’s in a Name? Google Displays a New Brand-Centric Outlook on Title Tags

Posted on April 18, 2013 by Richie Lauridsen

A Google Game Changer? Search Engine pulls branding the the forefront. Google has re-organized algorithm to reflect branding and company name at the beginning of a title tag. What could this mean for SEO? From SEO savants to ‘net newbies, … Continue reading →

Posted in General Online Marketing, Google, Google Algorithm Update, News / Media, Search, Search Engines, Search News | Tagged , , , , , , | Leave a comment

Content Remains King

Posted on April 4, 2013 by Elisa Houghtelin

As Jori mentioned last week, the recent Panda update was pretty anti-climatic, in the best way possible. While we are seeing more positive fluctuation than negative, for those seeing bigger dips than normal, there does seem to be a common … Continue reading →

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Turbulence Ahead: Panda Update Expected to Crawl in Friday, March 15 OR Monday, March 18, 2013

Posted on March 15, 2013 by Jori Stevian

According to Matt Cutts, we are in for another Panda update today or Monday. What can we expect? Of course there is never a definitive answer from the top dog, however we can speculate that since Panda focuses on website … Continue reading →

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Yahoo! Gets a New Look

Posted on February 24, 2013 by Elisa Houghtelin

With the recent news that Google’s market share has yet again increased, Yahoo! and Bing seem to be making an attempt to fight back but the large question remains, will it ever be enough?? Yahoo! revealed a new look this … Continue reading →

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Apple Launches iWatch?

Posted on February 22, 2013 by Michael Harbron

It’s been announced that Apple filed a patent for what seems to be a touch screen wrist watch that is flexible to enough to bend. The patent was filed in August 2011. The suspected iWatch could also be around 9 … Continue reading →

Posted in Apple, News / Media, Search, Search News | Tagged , , , , , | 4 Comments

Google’s Market Share Increases

Posted on February 15, 2013 by Elisa Houghtelin

The latest comScore search engine rankings for January 2013 have been recently released and the fight to dethrone Google still continues. In fact, Google increased it’s share of U.S. search queries to 67%, making the task seem that much more … Continue reading →

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2012: The Year in Google Updates

Posted on December 21, 2012 by Brian Carver

2012 has been a wild year for Google and vis-à-vis for SEO companies, as we scrambled to keep up with their numerous updates. Here are some of the highlights: January – Google updates their algorithm to devalue pages with too … Continue reading →

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Matt Cutts – Style Icon?

Posted on December 20, 2012 by Michael Harbron

Matt Cutts.  Google Chief, tech whiz, style icon?? Matt is the head of Google’s webspam team and has quite an impressive background.  He has degrees in both computer and mathematic sciences, held top level security for the Department of Defense … Continue reading →

Posted in Black Hat, Google Plus, Google Webmasters Tools, Link Building, Local SEO, News / Media, Search Engines, Search News, SEO tips | Tagged , , , , | Leave a comment