Category Archives: Search

Search Engines Get More Personal – How Google Works to Answer Your Questions

The other day I was in my kitchen, cooking breakfast, when I realized the eggs were a day or so past the expiration date on the box. Wanting to know if they were still edible, I typed the following into … Continue reading

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What’s in a Name? Google Displays a New Brand-Centric Outlook on Title Tags

A Google Game Changer? Search Engine pulls branding the the forefront. Google has re-organized algorithm to reflect branding and company name at the beginning of a title tag. What could this mean for SEO? From SEO savants to ‘net newbies, … Continue reading

Posted in General Online Marketing, Google, Google Algorithm Update, News / Media, Search, Search Engines, Search News | Tagged , , , , , , | Leave a comment

Play Nice with Penguin

On April 24, 2012, Google updated their algorithm under the not-so-ominous codename “Penguin”. Penguin targets websites that violate Google’s Webmaster Guidelines. But what does that actually mean? As an SEO Manager, here are some ways I’ve seen Penguin alter the search engine … Continue reading

Posted in Black Hat, Content, Search, SEO Advice, SEO tips, XML Site Map and SEO | Tagged , , , , , , | 1 Comment

Yahoo! Gets a New Look

With the recent news that Google’s market share has yet again increased, Yahoo! and Bing seem to be making an attempt to fight back but the large question remains, will it ever be enough?? Yahoo! revealed a new look this … Continue reading

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Apple Launches iWatch?

It’s been announced that Apple filed a patent for what seems to be a touch screen wrist watch that is flexible to enough to bend. The patent was filed in August 2011. The suspected iWatch could also be around 9 … Continue reading

Posted in Apple, News / Media, Search, Search News | Tagged , , , , , | 4 Comments

2012: The Year in Google Updates

2012 has been a wild year for Google and vis-à-vis for SEO companies, as we scrambled to keep up with their numerous updates. Here are some of the highlights: January – Google updates their algorithm to devalue pages with too … Continue reading

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Dealing with Black Hat SEO

Unfortunately, the world of Search Engine Optimization doesn’t come without some shady dealings. We speak to a lot of businesses every week who have been the victim of Black Hat SEO techniques, whether it’s a crazy one man band, or … Continue reading

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You Just Got 404′D

We’ve discussed the importance of being familiar Google’s Webmaster Tools and how helpful it can be maximizing your sites ability to be ranked and identifying any issues that may be holding you back.  As you build and expand your site, … Continue reading

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Don’t Call it a Comeback..the Google Dance.

Just when you thought you could put those dancing shoes away, it seems like it is once again time to do the Google Dance. A term developed in 2002 to describe the extreme jump in a website’s placement on search … Continue reading

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Just Plus It. The Step by Step Guide to Getting Your Business a Google Plus Page.

In the world of SEO, it’s becoming more and more apparent that social media is becoming a major player in where you stand in rankings. While tweets, likes, and shares are all important, it’s the “plus” you should really be paying … Continue reading

Posted in Google Plus, Search, Social Media, Web Marketing Tools | Leave a comment