Category Archives: SEO tips

Content Marketing: New Name, Same Old Game

We saw a lot of changes in the SEO world last year, and it’s safe to say that the trend will continue for the foreseeable future. Let’s get real, though. With all the changes, not all that much is changing. … Continue reading

Posted in Content, General Online Marketing, Google, Link Building, SEO, SEO Advice, SEO tips, Uncategorized | 1 Comment

HTML Improvements with Google Webmaster Tools

It’s no secret that Google Webmaster Tools is something that SEO firms talk about A LOT. And it’s for good reason–GWT offers invaluable insight into the performance of your website, allowing you to assess and fix crawl errors, investigate backlinks … Continue reading

Posted in Advice, Google Webmasters Tools, Onpage Optimization, SEO, SEO Advice, SEO tips, Web Marketing Tools | Tagged , , , , , , , , | Leave a comment

World Wide Website Marketing War

Unwavering in the task at hand, the Head of Webspam studies the newest intelligence reports. Enemies approach from multiple directions. Some adversaries are bold, while others work in the shadows. Fearlessly, the leader of Google’s special operative forces employs new … Continue reading

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Stitching In Website Marketing

When it comes to website marketing, we’ve all heard that Content is king. With the explosion of the Internet – and more recently, the social media machine – Content is everywhere. The massive amount of information created everyday is far … Continue reading

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How Images Can Help Your SEO Campaign

There are many ways to increase traffic and generate page one rankings for your SEO campaign. If you are a photographer, or sell a lot of things with images as well as content, image optimization is a great way to help … Continue reading

Posted in Marketing Tips, Onpage Optimization, SEO, SEO Advice, SEO tips, Uncategorized, Web Marketing Tools, Website Traffic | Tagged , , | 1 Comment

Duplicate Content: The Silent (Rankings) Killer

One of the beauties of being an SEO account manager is that I am constantly observing the search engine health of multiple websites. The advantage of this, over say just someone managing their own, is that I am able to … Continue reading

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Hello, Operator: Our Favorite Google Search Operators

As Google constantly works to make searches more user-friendly, the information it uses to satisfy a search query continues to expand. From syntactic clues that include synonymy and linguistic patterns, to using implicit information to bolster a search query such … Continue reading

Posted in General Online Marketing, Google, Link Building, Search, SEO, SEO Advice, SEO tips, Uncategorized | Tagged , , , , , | Leave a comment

Matt Cutts Announces Yet Another Google Update: Dancing with Penguin 2.1

Back in May, Matt Cutts announced Penguin 2.0 and had this to say about the update: “So this one is a little more comprehensive than Penguin 1.0, and we expect it to go a little bit deeper, and have a … Continue reading

Posted in Advice, Black Hat, General Online Marketing, Google, Google Algorithm Update, Google Analytics, Google Penguin, Link Building, Search Engines, Search News, SEO, SEO Advice, SEO tips, Traffic, Website Traffic | Leave a comment

In the Everchanging World of SEO, the Client Remains Consistent

There’s no doubt about it, the world of SEO has been thrown some curveballs this year. Between dodging updates and beloved tools changing or being taken away altogether, Google has definitely kept us on our toes. And while it’s easy … Continue reading

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Improve Your SEO Campaign – Your Backlinks

Have a healthy backlink profile Checking the backlink profile of a client / potential client should be standard practice right now. We are no longer solely focusing on the number of backlinks that are there, but also on the ratio … Continue reading

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