Another year is in the books, and what a year it’s been! It has been a roller coaster ride for the industry with search algorithm updates, content marketing kicking link building to the curb, and Matt Cutts taking a leave of absence but not before taking down multiple link rings. Here at SEOhaus, our company has grown significantly as we have added more talent to the team and evolved into BrightHaus. As internet marketers gear up for 2015 and eagerly await the newest trends and predictions for the New Year, let’s take a moment to look back at some of the most shared industry articles of 2014.
Search Engine Land
With over 15,000 shares on social networks, this was by far Search Engine Land’s hottest article in 2014. A long-time lovechild of many SEOs and bloggers, the Authorship death sentence sent many marketers into mourning. In late summer, it was finally time to let go. Thank you, Search Engine Land, for being the friend willing to tell us it was over, and Authorship was not going to come back.
Oh, Penguin. The ice-cold algorithm filter isn’t nearly as welcome as Happy Feet. The bane of many webmasters, Penguin 3.0 was received with mixed feelings. This article was shared over 10,200 times as news of a new Penguin in town spread. Many webmasters eagerly awaited improvements as a result of link removal efforts, while others hoped they would escape the wrath of our flightless friend.
Knowing how the industry reacts to algorithm changes, it’s no surprise to see the Panda announcement from May come in third place with nearly 9,200 shares. This was certainly one of the most talked about headlines of the year as it has been over year since the previous Panda update. Similar to Penguin, changes with Panda are always polarizing.
Cyrus Shepard takes home the top prize in 2014 with his Google+ tips garnering over 7,200 social shares. Posted in April, many of his tips are still relevant and helpful today. The core Google+ has not changed in recent months, and this is still a great article to reference when building your presence on the social network.
Search Engine Land gives us the breaking news on changes in search, and Moz contributors promptly fill us in on how to navigate those changes. Although there have been some algorithm changes in recent months, this is still a great resource to refer to and keep in your back pocket. Marie did a great job of bringing problems into light and offering solutions.
We all love a good read, so why not have a chuckle while improving your craft? As far as measuring success goes, keyword rankings are a thing of the past. Even improved traffic metrics can make you feel warm and fuzzy inside, but just about every campaign comes down to one thing – conversions. This is a great post, and if you haven’t made your way from top to bottom without skimming, I recommend giving it a go.
Not to be pigeon-holed as an SEO company, we began offering social media packages this year. Two of our Specialists – Dylan Taylor and Taylor Mak – fittingly burst onto the blog scene this month and received the most social shares. They’re the social pros, of course, so I remain suspect of them garnering so many shares. Regardless, it’s a great discussion of why social media is so crucial to your campaign’s success.
I always love a good roundup, whether weekly or annual. Andy highlights some of the top articles of the week, all of which are still very solid resources several months later. Don’t have the time to stay on top of the top headlines every day? Just check in with us when you can to get your recap.
The third most shared blog post for us this year comes compliments of Richie. As our company continues to grow, we recognize that our team members and their strategies need to be at the forefront of the industry. To better hone our craft, we ran a little experiment here in the haus to identify pain points, time bottlenecks, and ultimately how to up our game. This is a really insightful piece about how we operate.
So there we have it: 2014 in a social nutshell. The top three articles from Search Engine Land all focused on changes made by Google, so it’s interesting to see the difference between a news source like SEL and industry favorite Moz, which has more editorial, evergreen content. Our own blog showed similar trends to Moz with a post about social media taking the top spot for both. If you are a webmaster, which of your posts garnered the most social attention or page views, and what were some of your favorite articles of 2014?