First, I just wanted to say that I am sorry that I missed last week. I am sure you were all waiting with bated breath for the final installment of the Sins of SEO Services series. What? My delusions and I are very happy together, I assure you.
The last sin I wanted to look at in this series was pride, and let’s face it, there are a lot of directions I could go with this. But instead of looking at how pride can hurt a campaign, I wanted to look at how pride can affect a successful campaign. In other words, does page one make you better than SEO?
Imagine this scenario: You have received the same report for three months in a row. The vast majority of your keywords are have been consistently ranking in the top five positions on Google, with no real change. If you have some that haven’t quite hit the front page, they are ones that you aren’t too concerned with. Your traffic is higher than it’s ever been, but it’s been pretty level for the past few months, and you are getting loads of conversions.
That’s when pride whispers in your ear, “What more can SEO services do?” You begin to think that you have met your goals. That you have defeated the lord of search engines. The end-boss was hard, but you now perch victoriously on your page one, position one throne as ruler of the internet.
And then you think “I don’t need SEO services anymore.” That, my friends, is the sin of pride.
The truth is that SEO never stops. It may shock you to know that even hugely popular websites that always seem to dominate the front page still have their pages optimized. Why? Because they aren’t thinking about their rankings today, or even their rankings in five years from now. They are thinking about the potential web strength of their competitors in five years from now, and they know that if they don’t continue to make the SEO effort today, someday another site (or bajillion sites) may be poised to take position one.
Because SEO never stops, your SEO services should never stop. I completely understand why people might be looking at the same report month after month and wonder why they should continue paying for services that don’t appear to have anything more to do. But the problem is that it only appears they have nothing more to do. Good SEO services will be just as active on your campaign when you have gotten your keywords to page one as they have been to get you there.
I know this comes across as a bit self-serving. But the truth is, we have seen this time and again.
Remember, once you achieve page one rankings, you may have achieved one goal but you have created another. Now you need to stay there.
Christine Martindale is one of the Account Managers at SEOhaus. If you would like to stay up-to-date on all of the latest SEO industry news and tips, you can subscribe to our blog here. Thanks for reading the SEOhaus blog!