For the past several years, Google has been gone beyond the bird’s eye view seen in Maps and Earth and put users right in the street. Using cars, trikes, snowmobiles and other vehicles, Google has mapped out countless miles worldwide. Maybe you’ve even spotted the fabled Google car with its multi-directional cameras mounted on the roof. Unfortunately for some of these bikers, they never saw the Google car coming. Let’s getting things rolling:
Learning To Ride
The training wheels have come off, and it might be a while before this little girl is racing friends down the street or flying off jumps. I’m just glad that Google wasn’t around to catch the early days of me on a bike. Keep practicing, little one.
Turned To Soon
This little guy has the moving part down. He’s just working on moving in the right direction. If all else fails, bail and grab a gate.
She’s old enough to explore the city alone, but she still hasn’t figured out how to ride a bike exactly. Someone please fill her in on how bikes work.
Apparently, faceplants are the same across the pond too. Good to know. The Google car caught this dude just as he decided to swoop in for a mouthful of asphalt. This guy’s pain is a necessary sacrifice for many lol’s.
This guy from Ohio might have a few years on our little buddy up top, but he still hasn’t mastered the art of the right hand turn either. The Google car conveniently cruised alongside him, giving us this mini comic strip.
Wrong Place, Wrong Time
Let’s just face it (not the concrete like this guy): this just wasn’t his day. Sandwiched between two cars, road workers looking on, and the omniscient Google there to catch it all for everyone to see. That guy is thankful for the Photoshop blur.
Like A Boss
This kid is awesome. And now thanks to Google Street View, everyone can know it. It might not be a wipeout, but we would all rather hang out with this future BMX star instead of the asphalt eaters above.
*No bikers were harmed in the making of the blog post. Maybe.
Now I thoroughly enjoyed myself putting these together, and it’s my hope that you got a good chuckle yourself, but we have something to learn here. This is the first installation of the SEOhaus Social Media Guide. We’ll be taking a look at how you can maximize your effectiveness across social networks in blog posts in the next few months, and we are compiling everything you need to know into one, comprehensive place.
So, what can this post tell us about social media and shareable content?
Lists are all the rage. Just ask Buzzfeed. Lists are attention-grabbing and give your viewer a quantifiable start and end. They know what to expect going into it, and if your list is any good, you’ll provide your viewer with the best information – or all the information – they need. People don’t want to read ramblings; they want to get in, read the top-5-this or 11-best-that, and get on with it. That leads to the next point.
Lists are conducive to qualifiers, but you can work adjectives into any headline and content. For example, when I’m hungry, I don’t just want a burrito. I want the best burrito in San Diego. People are always on the lookout for things that elicit the most emotion, not just another blip on the radar. Give them what they want.
We might like to pretend we didn’t have our own set of bumps and bruises from bikes, but the fact is we’ve been in the same place as the people above. Luckily, we didn’t have Google rolling down the street as it happened. We can relate to the pictures and feel what they were going through in that beautiful, immortalized moment. Create content that is interesting and relevant to your audience. The more they can feel your content, the better.
Even though Google captured a similar moment multiple times, each instance takes place in a different place and includes a different demographic. Unless if it’s America’s Funniest Home Videos, laughing at kids can make you feel like a bad person. Add some adults crashing as well, and it’s all okay. But really, avoid tunnel vision and spice up your posts by mixing up who’s including in your posts and who can feel a direct connection to them. You can expand your reach and share-ability by broadening your content every now and again.
Those are just a few of the things that we can learn from looking at Google’s images of people crashing on bikes. What other takeaways can we get from it? Share your thoughts.