Ronald McDonald House Charities

Product: Ronald McDonald House Charities was launching a national campaign fundraising campaign and was seeking a stronger online presence.

Problem: Their existing website received less than one thousand unique daily visitors and the organization was hundreds of thousands of dollars behind schedule.

Objective: To increase fundraising with Internet marketing. More specifically, build exposure of the organization and campaign through targeted website promotional strategies including organic SEO, PPC, and email marketing.

Strategy: In collaboration with Ronald McDonald House Charities, SEOhaus optimized the exisiting website to enhance awareness and visibility. The website would be seen by anyone searching for charities or volunteer opportunities.

Results: SEOhaus completed its goal of increasing awareness for the website. In the first month, the B2B email marketing campaign raised over half a million dollars from corporations. Furthermore, the website traffic increased 350% within three (3) months, helping the organization surpass its fundraising goals.