Ronald McDonald House Charities
Product
Ronald McDonald House Charities was launching a national fundraising campaign and was seeking a stronger online presence.
Problem
Their existing website received less than one thousand unique daily visitors and the organization was hundreds of thousands of dollars behind schedule.
Objective
To increase fundraising with Internet marketing. More specifically, build exposure of the organization and campaign through targeted website promotional strategies including organic SEO, PPC, and email marketing.
Strategy
In collaboration with Ronald McDonald House Charities, SEOhaus optimized the exisiting website to enhance awareness and visibility. The website would be seen by anyone searching for charities or volunteer opportunities.
Results
SEOhaus completed its goal of increasing awareness for the website. In the first month, the B2B email marketing campaign raised over half a million dollars from corporations. Furthermore, the website traffic increased 350% within three (3) months, helping the organization surpass its fundraising goals. |
