Frequently Asked Questions
- What is the difference between organic, and overall traffic?
- Why is monthly volume important? Why don’t the other keywords have a monthly volume?
- Why did my rankings drop?
- How long will it take before I start to see results?
- Why are some keywords more competitive than others?
- How do you come up with your list of keywords?
- Is there anything that I can do on my end to help my rankings?
- Why is it important for me to get a blog up?
- Why am I not getting conversions?
- What is Link Building? What does it involve and how will it help my rankings?
- What are my competitors doing?
- Why am I not getting business even though I am on page 1?
- Why am I not on page one/seeing results?
- How did you get on page one?
- What kind of links do you build?
- What if my website is brand new? How long will it take to achieve rankings?
- What is a backlink?
- How do I know which are the best keywords for my campaign?
- Should I worry about Yahoo and Bing?
What is the difference between organic, and overall traffic?
Organic traffic is traffic that comes in naturally and free via the search engines, while overall traffic includes organic traffic along with paid search, direct visits, referring visits, and any other type of traffic coming from any source besides the search engines.
Why is monthly volume important? Why don’t the other keywords have a monthly volume?
When trying to identify the keywords to put our SEO efforts into, monthly volume is important because it helps us gauge how much traffic a website can expect if we got it to rank on the 1st page of Google for that particular term. Each keyword has its own search volume, with some more than others. When Google doesn’t show any search volume, it could be because it’s not a high volume term or because it doesn’t have enough AdWords bidders to be considered important. And since these are estimations, just because it doesn’t have any search volume, doesn’t mean no one types it in.
Why do website’s rankings drop?
Websites’ rankings drop for a variety of reasons; some internal, some external. The majority of the time a website’s rankings drop because of something done onpage. Usually a client removes a page, changes the navigation, or re-writes content that changes how they perform in the search engines algorithm. Even the most minor tweak can make a bid difference. If nothing has changed, it’s most likely because Google made changes to their algorithm that included putting less emphasis on whatever helped the website to rank in the 1st place. Since Google algorithm has more than 400 ranking factors, it could be any number of things ranging from onpage factors to off-page link building factors. Google updates their algorithm fairly often, so having a professional that can adapt to the changes or even keep ahead of the changes is crucial to successful long term SEO.
How long will it take before I start to see results?
Results NEVER happen overnight. And if results came too fast, you’ll raise a red flag triggering the search engines to look more into your website to see why you jumped up in rankings. Though extremely hard to rank fast, it’s not impossible. If your websites really is the best in your niche, better than the top 3 rankings and you’ve notified the whole internet in a professional manner, even then it could still take weeks to months to rank. Google is fine with the sites ranking at top already, so it takes not only competing with the competition to rank, but to also tell Google that they are wrong about the choices they have and that your website is the better, which takes trust and time.
How long it takes to rank can take anywhere from 1 month to a couple years, depending on the strength of your competition, budget and the efficiency of your SEO campaign. Over the years the top guy has done many things naturally including joining forums, submitting to directories, networking with friends, guest posting to blogs, etc. However long it takes for you to match all the things they’ve done over the years is about how long it’d take for you to compete. And even then, your website has to be better and has to gain trust to outrank them.
Why are some keywords more competitive than others?
Each keyword has its own set of websites trying to rank for it. While some keywords may have 50 websites aggressively targeting it, others may have 1,000’s. It’s all based on the keywords and demand.
For instance, if you are a carpet cleaning company and want business, you’ll want to target terms like carpet cleaning company, carpet cleaning services, etc. And so would all of your competitors. Because what would it benefit you and your competitors to target terms like carpet cleaning tips and carpet cleaning blog. Those terms may generate some volume, but will it generate business? And on the same note, ranking for carpet cleaning company Encinitas won’t do you as good as ranking for carpet cleaning San Diego. And ranking well for carpet cleaning San Diego will be much better than ranking for a long tailed term like carpet cleaning services in San Diego California.
As you can see, some terms make more sense to target than others, and your competition knows that. The total amount of competition and their budgets will determine how competitive your keywords really are. The above examples pretty much applies to all local services providers. But when it comes to nationwide and resources sites, the search volume and number of companies will determine the strength of the competition.
How do you come up with your list of keywords?
We use a variety of methods to find which keywords are best to target. These methods include;
- Total search volume: The more visitors the better
- Keywords already ranking: Which terms already have a good head start
- Relevancy: Which keywords are you really about
- Keywords competition is ranking for: Sometimes doing what the competition is doing is best way to go
- Conversion rate consideration: Choice terms that will produce website goals instead of just visits
- Strength of competition: How aggressive are your competitors
- Number of competitors: How many websites targeting that term
- Age of website: Newer sites usually have a hard time because the lack of TrustRank
- Size of Website: The bigger the website, typically the more content and ability to compete
Is there anything that I can do on my end to help my rankings?
Yes, in fact with your help we can really speed up the process to getting you on top. Please visit our For the Clients page to see how you can help.
Why is it important for me to get a blog up?
Blogs allow you to produce more relevant content. The more content your website offers and the more relevant it is to what’s going on in your niche, the better. Besides that, Google has a thing for websites with fresh content. It helps ensure your website is alive and talking about what’s going on today. To top it off, visitors like to see the same things (seeing you’re around and active) and also like to participate and get to know you more by commenting. Even better blog posts are very easy to share on social networks and to feed to readers and other websites.
Why am I not getting conversions?
Either the traffic coming to your website isn’t relevant or your website isn’t a good converting website. Please check out our “Conversion Optimization Suggestions” at our Clients’ page to see if your website is doing its best to convert visitors into conversions. If you know your website’s conversion process and design is superb, you may need to reconsider the keywords you are targeting.
What is Link Building? What does it involve and how will it help my rankings?
Since there are so many websites relevant to what people search, the search engines have to use backlink factors to determine which sites to put in the top positions. The best way to determine which websites are most relevant is to count their links from other websites. Links are like votes, this is why we call the link building portion of our plans link campaigns. In a link building campaign SEOHaus will perform the outreaching and link popularity building for you.
What are my competitors doing?
Each keyword has its own set of competitors. Some keywords are extremely competitive while others aren’t. In some niches the competition is very aggressive or has contains high budgets. The competitors could be utilizing internet marketing strategies such as onpage content generation, massive link building, online promotions, email marketing, etc. Sometimes the best way to figure out what the competition is doing is to use competitive spy tools or pretend you are a customer and surf their site like a typical user would.
Why am I not getting business even though I am on page 1?
Most likely if your website is on page 1 and you are not getting business its either because your website isn’t relevant to what the searchers are looking for, your website conversion process is complicated, or you are targeting the wrong keywords. Your website could also be on the bottom of the 1st page for terms that don’t generate much traffic therefore giving you fewer results.
Why am I not on page one/seeing results?
In the internet marketing world patience is a virtue. Google is already confident with the websites ranking on their search engine and are not in any rush to replace them with your website. Furthermore if you move too fast, you’ll trigger a red flag causing Google to be suspicious. If you’re not seeing results within 6 months, it could be because the campaign isn’t effective or because the keywords you are targeting are extremely competitive. For some industries you can do one thing and be ranking on the 1st page of Google in weeks, but in others you can do that same thing 50 times and still only be on the 5th page.
How did you get on page one?
Through hard work and strategy. Our campaigns are designed to help websites get on the 1st page of Google. Our campaigns involve several strategies including onpage SEO, keyword assignment, keyword placement, submissions, link building and more. We can’t tell you everything. But as you can see, it works!
What kind of links do you build?
Currently we build all sorts of links. Sometimes it depends on the website we’re working on, and which algorithms are being used by Google and the other search engines. A few examples are directory submissions, social bookmarks, article submissions, link wheels, local directory submissions, and guest blogging.
What if my website is brand new? How long will it take to achieve rankings?
It really depends on the competition. The best way to look at it is to examine how much your competition has done and how long will it take to emulate them. Roughly, if your competition has 1,000 backlinks and 50 pages on their website, and we’re building 100 links per month while you are writing 1 blog post a week. It would take roughly 10 months to catch up to them, assuming they haven’t done anything during those 10 months. To rank above the competition, you have to do what they do. And if it took years for them to get to the top, chances are it’s going to take your website at least a year to catch up.
What is a backlink?
A backlink is a link on another website that when clicked on sends the user to your website. In the search engine world, they are considered “votes”. Whoever has the most votes wins!
How do I know which are the best keywords for my campaign?
That’s not something you’ll have to worry about, because we offer professional keyword research services to help you target the best keywords for your website. However, the best way to determine which keywords are best is to use Google’s Keyword suggestion tool, keyword spy tools and common sense (what you would type in).
Should I worry about Yahoo and Bing?
Yahoo & Bing account for 30% of all searches online. Since Google represent 70% by itself, it’s best to target Google search. Ranking well on all 3 make a lot of sense for maximum visibility, but since Yahoo and Bing use a different algorithm in ranking, they require different things from websites in order to rank. We incorporate those factors so that our websites rank well on all search engines, unless some of their factors conflict with Google’s. Then we’ll do what’s best for Google.